Brand Identity

A brand in many ways is like a person. It has it's own - look, approach, voice, emotiones, interactions, communication and set of values. The process is understanding what kind of a person your brand should be.

All about U

To start off, we talk :). I want to know everything about your business, your wants & needs to articulate the unique attributes of your business: your mission (Your Why), capabilities, ideal clients, current reputation, and where you want to take your brand in the future

Research

Competitive analysis, to understand your market position, Inspiration boards to refine the sense of tone & style of your brand voice

Baseline

Creating the cornerstones of the brand. Logo, color palette, typography, photo or illustration style, patterns, graphic shapes, and lines

Mock up

Testing the brand on various mockups to give you a sense of real-world look and feel.

Accessories

Choosing which mediums are relevant to the brand. From printable merchandise to digital presence.

Brand book

A guideline book that ensures consistency in future  usage of brand identity elements.

WANT TO WORK TOGETHER

LETS TALK