A brand in many ways is like a person. It has it's own - look, approach, voice, emotiones, interactions, communication and set of values. The process is understanding what kind of a person your brand should be.
To start off, we talk :). I want to know everything about your business, your wants & needs to articulate the unique attributes of your business: your mission (Your Why), capabilities, ideal clients, current reputation, and where you want to take your brand in the future
Competitive analysis, to understand your market position, Inspiration boards to refine the sense of tone & style of your brand voice
Creating the cornerstones of the brand. Logo, color palette, typography, photo or illustration style, patterns, graphic shapes, and lines
Testing the brand on various mockups to give you a sense of real-world look and feel.
Choosing which mediums are relevant to the brand. From printable merchandise to digital presence.
A guideline book that ensures consistency in future usage of brand identity elements.