Creditplace is a leading player in the receivable financing market and has funded over 2,000 receivables adding up to over 40 million euros.Their core idea is to allow the most flexible and sophisticated receivables exchange platform. As part of their market expansion towards europe I have been requested to modify and re-design their home page.
Create a modern clean design who convey professionalism, accuracy, and business oriented to finance, while keeping a fresh & unique look.
The main focus was on two target groups business who are interested in a flexible solution for their payments & investors who look for solid low-risk investment in the receivables. The key element was the hero image to serve as an eyecatcher with Imagery translated to financial growth. Then create a typography rhythm who will highlight the benefits of using credit place, and create a correct easy to read flow.
For the first take I thought using a businessman riding on a rocket as the hero image and eyecatcher, next section the client review slider, two info sections, call to action, section slider on the benefits using credit place, Achievements section, footer.
Second take More or less same structure with few tweaks, changing the main image for a picture with more serious tone, change of order, adding icons for the achievements
The last take replacing all picture to people only, changing copy, benefits section change to four tabs with icons Instead of a slider.